Pasta Branding

In this design breif, I have been asked to developed an entirely new brand for a Pasta product. 

My concept and brand strategy:
I decided to produce a single portion pack designs for the single people.These consumers are mainly students and young adults.  
This is because most of the dry pasta products in the current market are designed in a family size to meet up the need of the majority of target groups.  Therefore the uncertain measuremets for a single portion might be the biggest inconvenience for one person hosehold,  so I thought pre-measure products could be appeals to the target market, by offering convenience.

Brand:
Mono Pasta ( mono means single, and pasta stannds purely for the product pasta. The name itself stands for "Pasta for singles".)
   

The moustache of the old man is represented by spaghetti.

The hair of the lady is represented by fusili.

The bow tie of the getlement is represented by farfalle



My Design
Mono Pasta contains 3 individual packs, and each of them has got different types of pasta in it, the content of each individul pack has been pre-measured for 1 portion. 
I had brought in a youth passion into my design which is being more creative, in turn, is making the consumers feeling warm in their lonely dishes.
As most of the pasta packaging contains a window, allowing the consumers to see the contents, I thought it might be quite interesting if the opening mouth could be the ouline of the window.
To visualize thee content, the cartoon icons are character are characterized by the special features of the pasta, respectively.


In the second phase of this design brief, I have bee asked to produce an advertising campaign for the product.  I devised both forms of media, billboard campaign and magzine ad.



                         Billboard campaign:

These billboards will be placed in the bus stations and tubes. Cosequently they are constantly visible by potential consumers and are located near where they can purchase the products.  

Mono pasta's campaign in situ, Bus stations

                                                        


This is the magazine ad.

                                                       


The ad would be printed in weekly magazines such as "OK", "Heat", "Metro" and supermarket's own label magazines.

The audiences who subscribe to these particular magazines and other similar magazines are my ideal target market audience, people who are in the early stage in their career stage, intesting in the latest innovative products, especially with the one could make their life easier.